The Membership Experience™ Overview
What is The Membership Experience?
As big-hearted entrepreneurs, we have an incredible potential to make a long-term difference in the world, which is why Stu and his team are so passionate about this work. This is why he invented The Membership Experience. Membership has fueled a renewed zeal, especially during challenging times.
The Membership Experience is a six-module training program that provides clarity, confidence, and actionable skills and resources for launching, growing, and scaling a high-six, seven, or even eight-figure membership site, even from scratch.
This course focuses on the six core strategies for long-term membership success.
How Does The Membership Experience Work?
This is the only membership site course built on years of best practices from over 60,000 membership sites and online communities. This is not based on a single success or outlandish theories.
And we're going to be straightforward with you here. The Membership Experience is not a low-cost or short-term program. It's a world-class, well-designed, and extremely effective solution that delivers results.
It is the result of hundreds of various markets' strategies and tens of thousands of real-life case studies from our graduates, all distilled into a plan for recurring revenue and, eventually, success. Your audience does not need to experiment to find something that works. They only have to follow the blueprint. It has been demonstrated to be effective in a wide range of markets.
Who is Stu McLaren
Stu has done this before, having run both high-six-figure and seven-figure membership sites. Every month, he personally coaches and consults with other successful entrepreneurs, best-selling authors, and well-known influencers on how to build a high-profit, low-stress membership site.
He's quite hands-on. He co-founded https://Membership.io, which powers hundreds of online courses and membership websites. Bottom line, he has firsthand experience with what works and what doesn't. And no one is better prepared to share that knowledge and information with your audience.
Who Does The Membership Experience Work For?
Our students and members include influences who may not yet be selling to their audience, as well as million-dollar business owners and New York Times best-selling authors.
The Membership Experience™ offers a proven plan for coaches, speakers, designers, bloggers, podcasters, consultants, experts, or influences looking to add a consistent revenue stream to their business.
It's the way to living the life they desire.
Most importantly, it represents a dedication to growing and serving the people and things that are most important in their lives.
Who Doesn’t It Work For?
But The Membership Experience™ is NOT For...
It’s not for the Tire Kicker.
This is the individual who only wants to "kind of" investigate stuff. You cannot "kind of" build a flourishing community that generates a consistent stream of recurring cash. Success does not just "kind of" happen. You have to be intentional from the start.
Getting these kinds of results requires a commitment. Do you want to fly with a pilot that "kind of" knows how to fly? Or perform surgery with a doctor who "kind of" knew what she was doing?
This program is designed for people who are dedicated to turning what they know, love, and do into recurring money. If they do not have the necessary commitment, this is not the program for them, and we ask that they do not sign up.
This is not for the Money Magician.
You know who we're talking about, right? This is the person who believes that simply purchasing the course would result in millions of cash being deposited into their bank account. This is a business.
Learning demands a commitment and activity. You must implement.
Applying what you learned in The Membership Experience™ will provide results. But the results will not appear simply because you purchased the course. You must truly apply what you learn.
It is not for Mr. or Mrs. Know-it-all.
What we'll be sharing with you works, and we have a ton of real-world examples of clients who've started and are effectively developing their membership sites.
So, if you want to dwell on why something "wouldn't work," this isn't for you either.
Many of the tactics are contradictory to what most people teach, which contributes to their effectiveness. You must be open to what I am sharing; else, it will be a frustrating experience for both of us.
What’s included inside The Membership Experience?
6 Core Modules
One Introduction Module PLUS six core modules showing students everything they need to know and do to turn what they know, love, and do into a highly successful membership business.
Module 0 - Foundation
This is all about how to identify who you will serve, what they REALLY want, and how to best serve them with the right type of membership site.
Module 1 - Audience
This is your strategy for building and growing your audience and your email list. Stu hands over his content creation secrets for producing a ton of high-value content for your platform, PLUS share with you the keys to creating the ultimate list builder that are proven to work time and time again.
Module 2 - Membership
This is about you crafting a membership experience that is easy to deliver and compels people to buy. Stu will show you exactly how to create and structure your content so that your members rave about the progress they’re making with the things that they’re learning from you.
Module 3 - Marketing
This is your strategy for attracting and converting new paying members. When it comes to marketing, there are a million things you can do. Stu is going to cut through the clutter and share with you the few things that we do over and over again to add thousands of new members with every promotion.
In this module, you’ll get everything you need to know for marketing and promoting your membership – from crafting a compelling offer to positioning its value and selling your membership the easy way (without feeling ‘sales-y’).
Module 4 - Launch
Launching your membership doesn’t need to be scary or create a ton of stress. In this lesson, Stu gets into the specifics of executing a HIGHLY effective launch strategy – whether you choose to do a super simple Founding Member Launch or a whizbang launch strategy with all the bells and whistles.
This is about finding your launch style and creating an experience that’s fun for you and your potential members. The course experience includes step-by-step launch blueprints, tools, and know-how so that launching, growing, and scaling your membership will be a breeze.
Module 5 - Community
People come for the content, but they stay for the community! This is your roadmap for creating a super sticky and thriving community of people that show up for one another day in and day out who NEVER want to leave!
Module 6 - Retention
This is your plan for keeping people happy and paying month after month. If you don’t have a plan for this, you’re in trouble. If you aren’t intentional about designing a retention strategy, you will lose a lot of people each month – and, therefore, a lot of money. This is THE most valuable module if you want to maximize your revenue with memberships and subscriptions.
The Membership Experience Bonuses
Bonus #1: The Core 4 Fast Track [FREE]
We know time is one of the biggest challenges for busy entrepreneurs like you. That’s why we’ve created the Core 4 Fast Track—the must-watch lessons in every module. These lessons focus on the 20% of strategies that deliver 80% of your results, so you can get the biggest wins in the shortest amount of time.
Fast Action Bonus: Borrowed Influence Blueprint [$499 VALUE]
Only available until May 19th at 11:59 pm PT.
Discover how to use other people’s audiences and influence to grow your own audience faster than ever. This blueprint reveals step-by-step strategies for building collaborations, leveraging partnerships, and borrowing credibility to attract an audience of engaged people ready to buy your membership. This bonus will accelerate the growth of your audience… guaranteed!
Bonus #3: 8 Weeks of Live Q&A Sessions [$800 VALUE]
For 8 weeks, you’ll have direct access to me and my team during live Q&A sessions designed to answer all your burning questions. Stuck on a strategy? Need feedback on an idea? These sessions are your chance to get the clarity and confidence you need to keep moving forward.
Bonus #4: Paid Traffic Playbook with Cody Burch [$599 VALUE]
Unlock the power of paid advertising to scale your audience and membership with ease. In this training, Cody Burch walks you through simple, actionable strategies for creating ads that work—without wasting money or feeling overwhelmed. Whether you’re new to ads or ready to refine your strategy, this playbook will help you get your membership in front of a LOT more people.
Bonus #5: 7-Figure Launch Script Templates [$999 VALUE]
With these proven, fill-in-the-blank scripts, you’ll know exactly what to say to craft a winning membership launch. These are the same templates I’ve used to create eighteen 7-figure launches. These scripts work and get results. Just follow the prompts, and you’ll have high-converting scripts ready to go—no guesswork required.
Bonus #6: Plug-and-Play Membership Toolkit [$399 VALUE]
This template and AI prompt resource library has everything you need to simplify starting, running, and scaling your membership. From onboarding emails and marketing templates to community strategies and ChatGPT prompts, this toolkit is your ultimate shortcut to implementing what you learn in the course. Everything is ready to use—just plug it in, save time and watch your membership grow!
Bonus #7: The Simple Secret to Effortless Selling [$299 VALUE]
Selling doesn’t have to be hard or feel awkward. This bonus reveals the simple strategies that make selling memberships feel natural and effortless. Whether you’re new to selling or looking to refine your process, you’ll walk away with the confidence to connect with your audience and inspire them to say “YES” to your offer (without sounding like a used car salesman).
Order bump: Membership Sales Page Toolkit ($497 value) Add to order for $49
Creating a lasting impression on your sales page REALLY matters—from the copy and layout to the overall flow, everything must stand out and clearly explain why people should join your membership TODAY. This is your one-stop-shop for creating a gorgeous, high-converting page that leaves visitors saying, “just take my money already!”